Overview Brand: Boost Manufacturer: Cadbury (British company) (Wikipedia) Also Sold As: Moro Gold in Australia and New Zealand. (Wikipedia) Markets: United Kingdom, Ireland, Australia, New Zealand, South Africa. (Wikipedia) Introduced: 1985. (Wikipedia)

 

Composition & Flavours

• Main Components:

  • Milk chocolate coating (Cadbury)

  • Caramel filling (Wikipedia)

  • Biscuit pieces inside (Wikipedia)

  • A soft cocoa centre (in some versions) (Cadbury)

• The UK / standard Boost bar’s wrapper claims it’s “charged with glucose.” (Wikipedia on IPFS)

Variants & History

• Originally launched as Coconut Boost (coconut + caramel) in 1985. (Wikipedia)

• In 1989, the peanut & caramel version emerged (rebranded from Starbar). (Wikipedia)

• The coconut version was discontinued in 1994. (Wikipedia)

• The peanut version was later rebranded back to Starbar. (Grokipedia)

• A “Guarana” version (Boost Guarana) was released in the UK at some point. (The Candy Encyclopedia)

• In 2009, packaging was redesigned; also Boost Duo (two smaller bars in one wrapper) was launched. (Grokipedia)

• Cadbury also introduced Boost Bites (bite-sized) in a bag. (Grokipedia)

• Over time, the bar size has changed. (The Candy Encyclopedia)

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Nutrition & Ingredients

From the Cadbury UK site (48.5 g bar): (Cadbury)

• Energy: 1040 kJ / 249 kcal per bar (Cadbury)

• Fat: 14 g (of which saturates: 8.5 g) (Cadbury)

• Carbohydrates: 29 g (sugars: 25 g) (Cadbury)

• Protein: 2.5 g (Cadbury)

• Salt: 0.13 g (Cadbury)

Ingredients (from the 48.5 g UK bar):
Milk, sugar, vegetable fats (palm, shea), glucose syrup, whey powder, cocoa butter, skimmed milk powder, cocoa mass, wheat flour (biscuit), humectant (glycerol), emulsifiers, flavourings, salt, thickener, raising agents. (Cadbury)

• Allergens: Contains milk, soy, wheat (gluten); may contain peanuts. (Cadbury)

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Packaging & Branding

• The UK Boost wrapper highlights its layered filling and “charged with glucose” energy. (Wikipedia on IPFS)

• In Australia / New Zealand, the same (or very similar) bar is sold under the name Moro Gold. (Wikipedia)

• According to The Candy Encyclopedia, there was a Boost Stix variant in Australia, similar to a two-finger bar. (The Candy Encyclopedia)

• There was also a Boost Max Choc in Australia: chewy chocolate-caramel around a mix of smooth chocolate + crispy biscuit centre. (The Candy Encyclopedia)

• Over the years, due to “shrinkflation,” the bar size has decreased (some users note older bars were 60g, newer ones significantly less). (Reddit)

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Taste & Texture

• The bar has a crunchy biscuit centre + soft cocoa core + gooey caramel, all coated in Cadbury milk chocolate. (Cadbury)

• The contrast of soft and crunchy textures is a key part of its appeal.

• Because of the caramel, it tends to be chewy and rich.

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Popularity & Cultural Notes

• It’s a nostalgic favorite in the UK and Australasia.

• Some longtime fans have noted changes in taste/texture over the years. (Reddit)

• The bar has been featured in Cadbury advertising; earlier Boost ads used humor (e.g., by Reeves & Mortimer). (The Candy Encyclopedia)

• In some markets, the “Moro” name is more recognized; the brand name “Boost” replaced “Moro” in some countries. (The Candy Encyclopedia)

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Example Products

Some variations / purchase links:

• Cadbury Boost Bar 48.5 g — the standard UK version.

• Cadbury Boost Bar 50 g — similar version sold in Aus/NZ markets.

• Cadbury Moro 50 g — “Moro” bar, related to Boost, in some regions.

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Summary

• Boost is a Cadbury chocolate bar made of milk chocolate, caramel, and biscuit. (Wikipedia)

• In Australia and New Zealand, it’s sold as Moro Gold. (Wikipedia)

• It has a rich and chewy texture, thanks to its caramel and biscuit + “soft cocoa” centre. (Cadbury)

• Over the years, Cadbury has released multiple variants and packaging changes.

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If you like, I can check current availability (2025) of Boost / Moro Gold in different countries (UK, Aus, NZ) + approximate prices — do you want me to do that?

 

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